Category: Relationships and engagement

Subcategory: Marketing

Brand management - BRMG

Managing brand strategy to establish and enhance brand identity and value aligned with organisational goals.

Levels:

Level 4:
Description: Contributes to the development and implementation of brand identity elements and guidelines. Supports brand research and analysis. Ensures consistent application of brand standards across assigned projects. Monitors brand performance metrics and reports on key findings.

Level 5:
Description: Leads the development and execution of brand strategies and plans. Defines brand positioning, values and value proposition. Applies principles of brand architecture to manage brand portfolio. Conducts in-depth brand performance analysis and provides strategic recommendations. Uses creative approaches to differentiate the brand. Collaborates with internal and external stakeholders to align brand initiatives with business objectives.

Level 6:
Description: Establishes the overall brand vision, strategy and governance for the organisation. Oversees brand research, analysis and strategic planning. Evaluates brand performance and equity, making decisions to enhance brand value and organisational outcomes. Ensures alignment of brand strategy with organisational goals and market dynamics. Governs the application of visual identity and distinctive brand assets across the organisation.