Category: Relationships and engagement

Subcategory: Marketing

Digital marketing - DIGM

Planning and executing activities to promote products, services and brands through digital channels and technologies.

Levels:

Level 2:
Description: Performs basic digital marketing tasks under routine supervision. Assists in the implementation of digital marketing campaigns across various platforms. Collects and organises basic performance data from digital marketing activities. Contributes to the creation and distribution of digital marketing content following established guidelines.

Level 3:
Description: Implements digital marketing activities across multiple channels. Monitors campaign performance and makes basic optimisations. Assists in the development of digital marketing content. Follows procedures to comply with regulatory requirements and platform policies. Contributes to the analysis of marketing metrics and prepares reports. Supports the planning and execution of marketing performance improvement initiatives.

Level 4:
Description: Plans and executes digital marketing activities across various platforms. Analyses detailed marketing data to derive insights and improve campaign performance. Recommends and implements improvements to digital marketing activities based on performance data. Manages relationships with digital marketing vendors and platform representatives. Leads the implementation of marketing automation processes. Applies organisational guidelines and uses appropriate tools to ensure digital marketing activities adhere to relevant regulations and platform policies.

Level 5:
Description: Leads the development and implementation of comprehensive digital marketing plans. Oversees the integration with broader marketing and business objectives. Manages budgets and resources for digital marketing initiatives. Provides guidance on recognised good practices for digital marketing and emerging trends to stakeholders across the organisation. Evaluates and recommends new digital marketing technologies and approaches. Establishes and maintains strategic relationships with digital marketing vendors and platform representatives. Develops standards and procedures for compliant digital marketing practices.