Category: Development and implementation

Subcategory: Content management

Graphic design - GRDN

Creating and applying visual concepts to communicate ideas, enhance aesthetics and improve user experience across digital and print media.

Levels:

Level 1:
Description: Creates simple visual elements under supervision. Applies basic design principles. Uses design software to produce simple graphics. Supports the maintenance of design assets and libraries. Participates in design reviews and incorporates feedback. Helps with routine tasks such as resizing images, preparing files for print or digital use and organising design assets.

Level 2:
Description: Assists the creation of visual elements and layouts for digital and print media under routine supervision. Applies design principles to produce consistent and effective visuals. Uses design software to create and edit graphics, preparing mock-ups and prototypes. Conforms to brand guidelines and assignment specifications. Responds to feedback and research findings to revise designs. Participates in research activities to inform design decisions and understand user needs.

Level 3:
Description: Designs visual concepts and layouts for a range of media. Works with stakeholders to understand design requirements. Produces high-quality graphics and visual elements using design software. Develops prototypes and iterates based on feedback. Applies brand guidelines and assignment specifications. Contributes to the development of design standards and recognised good practices.

Level 4:
Description: Designs visual concepts and comprehensive designs for complex assignments. Engages with clients and stakeholders to elicit and document design requirements and goals. Manages design assignments from concept to final delivery. Creates detailed design mock-ups and interactive prototypes. Reviews and approves design work, ensuring alignment with brand standards and evidence-based practices. Develops and implements design processes, guidelines and recognised good practices to enhance design quality and effectiveness.

Level 5:
Description: Manages graphic design activities for the organisation, ensuring designs are research-driven and aligned with business objectives. Oversees multiple design initiatives, ensuring high-quality, consistent output. Engages with senior stakeholders to align design goals with business objectives and user needs. Develops research-informed visual solutions to strengthen brand identity and user experience. Leads the creation and adoption of design standards, processes and recognised good practices. Provides authoritative advice on visual design trends and evidence-based practices, ensuring designs meet all required specifications and brand guidelines.