Category: Development and implementation

Subcategory: User centred design

User experience design - HCEV

Producing design concepts and prototypes for user interactions and experiences of a product, system or service.

Levels:

Level 2:
Description: Assists in creating user experience elements under routine supervision. Follows established procedures and guidelines. Helps create and maintain documentation.

Level 3:
Description: Applies standard techniques and tools for designing user interactions with and experiences of selected system, product or service components. Reviews design goals and agreed security, usability and accessibility requirements. Creates design artefacts to communicate ideas. Contributes to overall user experience design as part of a team. Assists in evaluating design options and trade-offs. Considers and applies visual design and branding guidelines consistently when appropriate.

Level 4:
Description: Selects appropriate tools, methods and design patterns to design user interactions with and experiences of a product, system or service. Translates concepts into outputs and prototypes for user feedback and evaluation. Evaluates alternative design options and recommends designs taking into account performance, security, usability and accessibility requirements. Considers and integrates appropriate visual design and branding elements in user experience designs.

Level 5:
Description: Plans and drives user experience design activities. Provides expert advice and guidance to support the adoption of agreed approaches. Determines the approaches to be used to design user experiences. Uses iterative approaches to incorporate user feedback or evaluation rapidly into designs. Ensures appropriate consideration and integration of visual design and branding elements into user experience design.

Level 6:
Description: Obtains organisational commitment to strategies to deliver required user experience, usability, accessibility and security. Defines organisational policies, standards and techniques for user experience design. Plans and leads user experience design activities for strategic, large or complex programmes. Promotes the value of user-centred design across the organisation.