Category: Development and implementation

Subcategory: Content management

Content design and authoring - INCA

Planning, designing and creating content that meets user-centred and organisational needs, encompassing textual information, graphical content and multimedia elements.

Levels:

Level 1:
Description: Contributes, under instruction, to the generation of content and the configuration of content items and files. Executes pre-planned testing activities under supervision and records findings.

Level 2:
Description: Works with colleagues and stakeholders to understand audience needs and to assimilate source material. Creates draft content to meet the requirements of the audience as clearly, simply and quickly as possible. Applies guidelines and standards to moderate content from others, escalating where appropriate.

Level 3:
Description: Produces information artefacts that are accurate, current, relevant and easily understood by the intended audience. Clarifies detailed content requirements with clients and representatives of the intended audience. Designs, creates, controls and evaluates moderately complex subject matter. Makes informed decisions about the best way to present information to an audience. Applies moderation and editing processes to content supplied by others.

Level 4:
Description: Designs the content and appearance of complex information artefacts. Controls, monitors and evaluates content to ensure quality, consistency and accessibility of messages and optimal use of chosen media. Understands and manages risks associated with publishing content. Moderates content and ensures content can be re-purposed appropriately. Reviews work of others and takes responsibility for ensuring appropriate publication.

Level 5:
Description: Provides overall editorial control across the team or teams of content designers and authors. Advises on appropriate content formats and mediums. Develops and maintains content plans showing how the identified audience needs will be met. Oversees the review and approval of materials to enable requirements to be satisfied.

Level 6:
Description: Obtains organisational commitment to policies, standards and strategies to create required content. Specifies design standards and methods to meet organisational objectives for content creation. Plans and leads content creation for strategic, large and complex programmes.