Category: Relationships and engagement

Subcategory: Marketing

Marketing campaign management - MKCM

Executing, monitoring and optimising marketing campaigns across various channels to engage target audiences and achieve desired outcomes.

Levels:

Level 3:
Description: Assists in the execution of marketing campaigns. Uses selected tools and channels to engage target audiences. Monitors campaign performance and collects data for analysis. Participates in marketing events and initiatives.

Level 4:
Description: Plans and executes marketing campaigns across multiple channels. Selects appropriate tools and platforms to reach desired audiences. Creates and distributes engaging marketing content and materials. Writes campaign briefs and contributes to creative evaluation. Analyses campaign performance and makes recommendations for optimisation.

Level 5:
Description: Develops and oversees complex, multi-channel marketing campaign strategies. Selects optimal channels, tools and creative partners. Leads creative briefings and evaluates concepts. Manages stakeholders and ensures brand consistency. Monitors campaign performance and adjusts tactics as needed. Analyses campaign results and reports on key metrics and outcomes.