Category: Relationships and engagement

Subcategory: Marketing

Marketing management - MKTG

Developing, implementing and managing marketing strategies and plans to achieve organisational objectives and drive business growth.

Levels:

Level 4:
Description: Contributes to the development and execution of marketing plans. Applies recognised good practices to analyse marketing effectiveness and ROI. Assists in defining target customers and brand positioning. Implements solutions to marketing challenges within established guidelines. Collaborates with team members to execute marketing activities.

Level 5:
Description: Develops and manages comprehensive marketing plans aligned with business objectives. Implements strategies to maximise marketing effectiveness given organisational goals. Leads the definition of target customers and brand positioning. Analyses complex data to inform marketing decisions. Creates innovative solutions to marketing challenges. Coordinates with other teams to execute integrated marketing approaches.

Level 6:
Description: Defines and oversees the execution of marketing strategies to achieve organisational goals. Ensures alignment of marketing plans with business objectives and market insights. Evaluates and optimises marketing effectiveness and budget allocation to drive outcomes. Identifies and addresses current and future marketing capability needs. Collaborates with senior leadership to integrate marketing strategies with organisational vision.

Level 7:
Description: Leads the creation of long-term marketing strategies aligned with organisational vision. Directs the marketing function, ensuring integration of marketing plans with business goals. Oversees the evaluation and optimisation of marketing activities, ensuring maximum impact and efficiency. Provides strategic advice to senior leadership on marketing trends and opportunities. Promotes a culture of creativity and continuous improvement within the marketing team. Ensures the marketing function adapts to changing market conditions and business needs.