Category: Relationships and engagement

Subcategory: Marketing

Market research - MRCH

Gathering, analysing and interpreting data about markets, customers and competitors to inform business decisions and strategies.

Levels:

Level 3:
Description: Assists in the design and execution of market research studies. Collects and analyses data using standard methods and tools. Contributes to the preparation of research reports and presentations.

Level 4:
Description: Designs and conducts market research studies independently. Analyses market data to identify trends, opportunities and challenges. Segments markets and identifies target customers based on research findings. Prepares research reports and presentations to communicate findings and recommendations.

Level 5:
Description: Leads the design and execution of complex market research studies. Analyses and synthesises market data from multiple sources to generate insights and recommendations. Presents research findings and strategic recommendations to stakeholders. Advises stakeholders on the implications of research findings for business strategy and decision-making. Contributes to the development of organisational market research methods and standards.

Level 6:
Description: Sets the overall direction and strategy for market research in the organisation. Develops organisational policies, standards and guidelines for market research. Ensures market research capabilities and resources are aligned with business needs and objectives. Communicates high-level market insights and strategic implications to senior leadership and stakeholders. Collaborates with internal and external partners to influence organisational strategy and drive the effective use of market research in decision-making and strategy development.