Category: Development and implementation

Subcategory: Systems development

Product management - PROD

Managing and developing products or services throughout their full lifecycle, from inception through growth, maturity, and decline, to retirement.

Levels:

Level 2:
Description: Assists with product management tasks under routine supervision. Helps create and curate content to support product usage. Assists in monitoring results and feedback from product activities. Supports problem resolution by collecting and reporting on feedback and usage data.

Level 3:
Description: Creates and curates various content to support the adoption and usage of products or services. Monitors results and feedback from product campaigns. Applies standard techniques and tools to carry out analysis and performance monitoring activities for specified products. Supports problem resolution, resolves issues and acts on feedback for products in use.

Level 4:
Description: Manages one or more lower-value products or services. Prioritises product requirements and develops product roadmaps. Owns the product backlog. Manages elements of the product lifecycle to meet customer/user needs and achieve financial or other targets. Uses insights from market and/or user research, feedback, expert opinion and usage data to understand needs and opportunities. Facilitates uptake of products by developing content, supporting and evaluating campaigns and monitoring product performance. Rolls out product trials and product launches.

Level 5:
Description: Manages the full product lifecycle to meet customer/user needs and achieve targets. Selects and adapts appropriate product development methods, tools and techniques. Uses insights from market and/or user research, feedback and usage data to understand needs and opportunities. Develops product propositions and determines positioning and variants for different segments. Prioritises requirements and develops product roadmaps. Coordinates customer testing, product launches and supports communications and training. Adapts products based on changing customer/user needs and creates retirement and transition plans.

Level 6:
Description: Oversees the organisation's product and services portfolio and the delivery of customer value and/or user satisfaction. Creates the product lifecycle management framework for internal and external customers and users. Champions the value of product management principles and appropriate product development models. Aligns the product management objectives with business objectives and authorises the selection and planning of all product management activities. Initiates the creation of new products and services. Identifies how developing new products or adapting existing products can create new opportunities.