Category: Development and implementation

Subcategory: User centred design

User research - URCH

Identifying users' behaviours, needs and motivations using observational research methods.

Levels:

Level 2:
Description: Assists with user research tasks under routine supervision. Supports the collection and documentation of user research. Helps organise and share the outcomes of user research activities. Participates in basic user-centred design activities as directed.

Level 3:
Description: Applies standard methods to support user research initiatives. Engages effectively with users and customer representatives to generate high-quality research. Documents and shares the outcomes of user research. Contributes to research design and analysis tasks under guidance.

Level 4:
Description: Conducts generative research for the development of systems, products, services or devices. Plans own user research activities. Facilitates input from users and stakeholders. Identifies appropriate user research methods for specific questions and contexts. Collects and analyses user research data. Supports synthesis of research and the creation of insights, reports and presentations.

Level 5:
Description: Plans and drives user research activities providing expert advice and guidance to support the adoption of agreed approaches. Selects and implements appropriate methods for engaging users in generative research activities. Leads the collection and analysis of user research data. Synthesises research, develops insights and presents conclusions to inform decision-making and drive actions. Leads complex user research initiatives and identifies emerging user needs and trends. Contributes to the development of organisational methods and standards for user research.

Level 6:
Description: Sets the overall vision and direction for user research activities. Champions user-centred design and secures organisational commitment to the significant involvement of users in research. Develops organisational policies, standards and guidelines for user research. Develops or sources organisational resources and capabilities to facilitate the adoption and exploitation of user research. Collaborates with internal and external partners to facilitate effective user research.